T-shirts are the ultimate casual apparel product. Popular with men, women, and kids of all ages and sizes, there are countless types of T-shirt audiences for a business to satisfy. Think of any topic, and there are are probably shirts for it. If you're looking to get your online apparel e-commerce business off the ground and increase sales, here are some marketing tips for faster results.
Social media marketing, such as on Facebook, is an extremely valuable way for a print-on-demand e-commerce store to get seen and attract new customers. However, just posting and interacting for free will cost you a lot of time. For real numbers, many businesses use the pay-pay-click (PPC) advertising platforms on social media, such as Facebook Ads, Instagram Ads, etc.Paid promotion on social media has several important perks:
Of course, advertising this way isn't free. But with the right training and a commitment to test and improve, you'll soon end up with attractive, irresistible ads that convert at a profit.
Every online business has to deal with checkout abandonment. In a world full of more and more distractions and busy people browsing on phones, it's common for someone to get excited by a product, hit add to cart, and get all the way to the final checkout page before getting cold feet and closing the tab. You will always get more potential sales who backed out than actual sales; it's just a fact of e-Commerce!Fortunately, you can improve the ratio of sales to cold feet prospects by remarketing. Remarketing, or retargeting, is any form of marketing aimed at someone who already knows about your product, such as someone who almost bought but didn't. PPC ads, such as Facebook ads, can be specifically made to retarget people who almost bought one of your shirts. It's often said that people need to be reminded of a marketing message seven times before they take action, and remarketing helps you repeat your message and encourage good prospects into becoming actual customers.
Although simply having products to sell and a platform for selling them can work, online content helps attract more customers and develop a growing base of followers. Content refers to anything published online that is valuable to people, and that they would go online to look for. Facebook pages are an especially valuable form of content that can gather potential and past customers in one place. For instance, if a business sells apparel related to fitness and working out, they could have a Facebook page with regular fitness tips and motivational posts.You can't just make any kind of content for your page and expect customers to pour in, however. Effective content:
An influencer is anyone online with a curated audience of people who follow them, like them, trust them, and are interested in their recommendations for products, services, etc. Influencer marketing is a booming e-commerce strategy where a business reimburses an influencer to review, endorse, or otherwise draw attention to what the business is selling or doing.For example, if you offer sports-related T-shirts, you could contact a big-name athlete in a relevant sport to your products and offer to send them a shirt, in exchange for them posting about it on social media. In other cases, especially with bigger influencers, you may have to pay an actual agreed rate for the influencer's social content.As long as you stay picky and work with influencers whose audience would like your shirts, influencer marketing is a great tool in an e-commerce marketer's arsenal.Whether selling print on demand apparel is a side hustle or your primary income, having a strategy that implements these tips will help get you where you want to go. If you'd like to jumpstart the process and start strong, Viralstyle is here to get you your first few sales or the optimized system for scaling upward. Wherever your business is going, try Viralstyle and get there faster.
