If you’re looking to amp up your sales this season you’re not going to want to miss out on the summer holidays. The 4th of July is an annual tradition for North Americans to celebrate our independence. With the celebrations comes family gatherings, patriotic events, special sales, cookouts, and more. So how do you capitalize on this annual celebration by selling online and offering physical products? This holiday, as well as most others, allows you to be creative; approach your market from unique angles and give limited offers. An estimated 88 percent of Americans celebrate July 4th, so it goes without saying that you have a lot to offer to the mix. Continue reading and I’ll help you get your head in the game.
People will be celebrating lots of different ways. From hanging with friends and family to going to public events. With nearly 9 out of 10 Americans saying they’ll be celebrating that gives you around 87% of the population to market to. 93% of men and women ages 18-24 included. There are quite a few things that you may not expect people to be searching for, but there are plenty of others that you can use to your advantage when selling your goodies to the patriots who are planning to look the part.
So, what kind of designs can be used on custom products like apparel and home goods? The American flag: The most popular design that consumers wear and decorate with this time of year. Showing off their style along with their patriotism makes for the perfect addition to any product you’re offering. Military: Army, Navy, Marines, and Airforce. This is a holiday that pays respect to those who fight for independence, so offering products that focus directly on active military and veterans will get a lot of much-deserved attention. Patriotic quotes and sayings: With a few google searches you'll be able to find popular military phrases and famous quotes to add to your custom designs. You can also take the humor route and include some funny saying to appeal to a more neutral audience. Keep in mind that Summertime means warmer weather and more direct sunlight. Being that the 4th is generally celebrated outdoors and at home a lot of the time, you’re going to want to think of comfort and convenience when offering holiday-themed products. From flip flops to custom flags, here is a list of products you can include for the Summer holiday. All with a patriotic theme.
There’s no better way to show your patriotism than to fly the stars and stripes themselves. Old Glory has been the staple of American pride since its creation. Keep the tradition alive by allowing your customers to buy one for themselves.
Next, you will need to get creative and market your new stuff. With so many different options it can get a bit crazy trying to figure out what to do first. I've put together a short list of ideas to get you started so you can take advantage of one of America's most important holidays.
Cross-promote and combine niches
You’re going to encounter a wide range of people who are interested in celebrating. In order to hone in on specific audiences, you can cross-promote (Veteran Mom sweater available with every Veteran Dad sweater sold) or combine multiple interests into one (Veteran/Chef, Army/Mechanic, Marine/Grandpa).
Another great opportunity for you to drive some traffic is by giving back to your audience. Create a “How-To” on cooking July 4th desserts, or write a short article on the best holiday party games. Then simply offer them the tools r products they need to create these themselves.
Offer holiday discounts and sales
Everyone loves a good promotion. People are expecting to buy a lot this year. Meaning they’re going to be looking for the best deals in order to save a few bucks. This is your chance to slash some prices and position your offer as the best of the best. “Save 20% today by using the code: "JULY4’”
Post relevant content to drive engagement to your brand
It’s important to remind your audience that you’re also taking part in the festivities this year. Start building up momentum with your daily posts from your brand. Send some emails teasing about your upcoming promotions or new products. Share some funny holiday memes or informative articles. Anything to position yourself as someone to keep an eye on as the date moves closer to the 4th.
Be active in relevant communities to build trust
There are Facebook groups for just about anything you can think of. Take some time to find some that might work well with your offers. Join some patriotic groups and start some conversations. See what people are saying about their July 4th plans; what they’ve bought, what they’re doing and are excited about. Use that information to create special offers.
As you can see you have a lot of options to work with. Don’t back yourself into a corner trying to think of one perfect offer. Start setting up your own army of products to offer to the millions of Americans that will be celebrating this year and next.
July 4th gives them a reason to justify spending their money. Why not give them more reasons to spend it on your storefront?
Happy selling & Happy 4th of July!
Viralstyle has a huge inventory of popular items that you can start customizing and selling today. Without the hassles that come from bulk-ordering and self-fulfillment. Check out what we have for you to start selling by going to Viralstyle.com